Customer Service with Sun Tzu Art of War

How do you apply Sun Tzu Art of War, a 2,500 military classic, to modern day customer service?  Indeed many concepts can be applied, the key is to first understand the essence of the Art of War, which is to fight to win, not win to fight. Art of War is also about win without fighting, not win with fighting...

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A Super App that Combines the Functions of 13 Apps

Everyone uses WhatsApp, and people that use WeChat knows that WeChat is more than WhatsApp. WeChat is a super app, it combines the functions of 12 apps: Facebook, Twitter, Blogger, Youtube, Instagram, Wordpress, Paypal, E-Bay, Slideshare, Udemy, WhatsApp and Messanger. No wonder WeChat has become the most valuable component of Asia’s most valuable company, Tencent Holdings.

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Use of Mobile Phones During Training Are Permitted

Most trainers will ask their students to not use their mobile phones during training. Not for us at Asia Trainers. Our Chief Trainer Coach Andy Ng does the opposite: we require all our students to continue using their smartphones as follows:

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Training Related Articles

No Objections Selling

Many sales training in Singapore and Asia teach people how to overcome sales objections. There was one international sales trainer who taught me the 'best' responses to sales objections. To me Andy ng and our company Asia Trainers, we find objections to be a waste of time. We don't teach people overcome sales objections. Instead we teach how to sell with no objections...

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BMW Way to Close Every Sale

We know BMW is a best-selling car. Not many people know that BMW has an unique way of selling, we called it Buy-from-your-prospects, Make-money-for-them and Wait-for-them-to-ask-questions.  If you follow these simple 3 steps, you can close every sale with no buyers' remorse

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What Do You Really Do?

For the past 16 years since I started doing this full-time, people have been asking me what I really do. Do I just motivate people and don't give people real solutions? How can a business coach know more than his client who has been running his business for over 3 decades? Well, the answer lies in here

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Code Course Title Start Date Finish date
M38 EXCELLENT TEAM MEMBERS  New Jun 27, 2017, 09:00 Jun 27, 2017, 17:00
S53 CUSTOMER SERVICE WITH SUN TZU ART OF WAR  New Jun 28, 2017, 14:00 Jun 28, 2017, 17:30
S28 WIN NEW CUSTOMERS AT ALMOST ZERO COST  New Jun 29, 2017, 09:00 Jun 29, 2017, 17:00
S003 LIMITLESS SELLING Jun 30, 2017, 09:00 Jun 30, 2017, 12:30
L003 SUN TZU PEOPLE MANAGEMENT  New Jun 30, 2017, 14:00 Jun 30, 2017, 17:30
M012 HOW TO BE A BETTER MANAGER Jul 3, 2017, 14:00 Jul 24, 2017, 17:30
S008 HOW TO CLOSE EVERY SALE Jul 6, 2017, 14:00 Jul 6, 2017, 17:30
M009 HOW TO BE A GREAT BOSS Jul 7, 2017, 14:00 Jul 7, 2017, 17:30
M006 HOW TO BE DRIVEN Jul 7, 2017, 09:00 Jul 7, 2017, 12:30
L002 LEADERSHIP WITH SUN TZU'S ART OF WAR Jul 13, 2017, 14:00 Jul 13, 2017, 17:30
S29 SECRET ART OF WAR TO CLOSE EVERY SALE Jul 13, 2017, 14:00 Jul 13, 2017, 18:00
S011 SELLING SANDS TO THE ARABS Jul 14, 2017, 14:00 Jul 14, 2017, 17:30
S009 SUCCESSFUL SALES STRATEGIES Jul 14, 2017, 09:00 Jul 14, 2017, 12:30
M006 HOW TO BE AN EFFECTIVE MANAGER & LEADER Jul 19, 2017, 09:00 Jul 19, 2017, 17:00
L05 360 DEGREES LEADERSHIP  New Jul 20, 2017, 09:00 Jul 20, 2017, 12:30
E001 HIGH VALUE EMPLOYEES Jul 20, 2017, 14:00 Jul 20, 2017, 17:30
M011 EFFECTIVE TEAM MEMBERS Jul 21, 2017, 14:00 Jul 21, 2017, 17:30

Course Menu


I rate Andy and his team at Asia Trainers full 10 points. What I like about is his vivid examples and the clever use of videos to illustrate the points.
Tan B H, Director, HarnessPotential Associates Pte Ltd
Has been able to let me see things from my clients’ point of view. Makes me understand that sales is more than selling and that after sales service is just as important.
Radiyan Yahya, Prudential Assurance Co. S’pore Pte Ltd.
I had learnt about the techniques of approaching my customers. It has also given me self motivation to promote my products effectively and systematicaly. I like most is to always bring my sales kit along or to be prepared for presentation when meeting customers.
Lawrence Low, Sales & Marketing Manager, IV-X International Pte Ltd
I understand that times are different, in the past most people buy on price and sell on price. Hard selling was quite popular, however, after today, I realize that “probe selling” seems to be a better and easier way to sell.
Christopher Chng, Raydent Supplies (S) Pte Ltd
To reflect and also to take a step back to review on our plans and processes. I think sometimes we are all too overwhelmed to list sales numbers and might not be doing the right things. I rate this seminar 8 points out of 10
Wendy Tan, Asst Sales Manager, Citibank, North America

Turning Knowledge to Profits

About Us

Asia Coaching Training history started in 1996 when its founder Andy Ng was invited to train stockbrokers-to-be in financial analysis.  We were, from 2001 to 2007, the local franchisee for ActionCOACH, the world's no. 1 business coaching firm with offices in 23 countries.  Now we licensed our programs outside Singapore.

To-date, Asia Coaching Training has trained over 81,131 people in 14 countries including Singapore, Malaysia, China, Australia, Taiwan and Indonesia. We have over 81 training topics covering 3 main areas: Sales (include Marketing and Customer Service), Management and Employeeship Skills.

Our one-to-one and group coaching services have produced tangible results for our clients.  One client that has worked with us since May 2003 and is still going strong now. This client has seen its annual sales increased from S$2.2 million to S$7 million in 2008. 

Some of the clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia.