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Start Date:
Sep 29, 2017, 09:00
Finish date:
Sep 29, 2017, 12:30
199.00 SGD



How to Use Sun Tzu Art of War and 36 Stratagems to Get Higher Performance from Yourself and Your Team
Date: 29 Sep 2017 Friday 9 am to 12.30 pm
Venue: 511 Guillemard Road #B1-03, Singapore 399849 (Paya Lebar MRT 5-min walk)
Fee: $199 each, $149 each for 2 & above, $99 each for 5 & above (no GST but with PIC 40% cash back)
Watch 1-min video at here
Whether you are a leader or follower, over the peak or climbing your way up, feeling the pinch of this economy or doing well now, you know deep inside very well that you can do much better.

I am not talking about doing 10% or 20% better, I'm talking about double or triple your results. From your past experience, you know this is possible as you have done this before. But why are you where you are now?  Is it the economy or is it because you are at a certain stage of your life cycle?

Sun Tzu in the Art of War 孙子兵法 said that war is inevitable, and we must win all the way, for failure is not an option. He also said that there are 5 factors that determine the outcome of any war: Purpose, Lead, Climate, Support and Methods.  The foremost among them is Purpose, for if you have a strong and compelling purpose, you have already won in your hearts.

To drive and inspire yourself to greatness, you need to have a strong purpose. That means having the vision and mission.

Despite having all these, many people still don't make it. They tried very hard and yet success often eludes them. Sun Tzu in the Art of War said that we must win to fight, not fight to win. If you fight to win, the price of winning could be very high.  That may deter you from future winnings. Ask people that have tried many times to win a championship in a singing contest if they would like to contest again, they would say no. Because the process of winning is so grueling, just the thought of it will make you freeze.

That's why people cannot repeat their own success or prevent themselves from becoming successful or becoming more successful. Psychologists called this self-sabotage.  Self-sabotage happens when we sabotage our own success, i.e. we make ourselves not successful. I'm sure you know of many situations where you know every well you can do much better but you justify yourself that 'it's okay to take it easy and go slow' and you simply let go of the opportunities for you to be more successful.

In the Art of War, self-sabotage comes from 'win at all cost', which is the most damaging type of winning.  When we win at all costs, we win but that win produces self-sabotage later on. Sun Tzu said the best is to win to fight, and to win without fighting, through the use of strategies and stratagems. Stratagems are covered in another related book called 36 Stratagems 三十六计

For more on how to inspire and drive people using ideas about 'deception', 'spies' and 'fire', come for our latest course How to Inspire and Drive People with Sun Tzu Art of War. 


  1. Concept of Self-Sabotage (a game)
  2. How Sun Tzu overcame self-sabotage to become a winner
  3. Story of the Concubines and how the Art of War has worked for centuries
  4. Inspire first then drive people to performance
  5. Applying the Five Elements of Sun Tzu (Mission, Climate, Ground, Lead and Methods) to inspiring and driving people
  6. Sun Tzu 5 Strategies in getting people to perform
  7. How to Know Yourself Know Others per Sun Tzu
  8. The 36 Stratagems: select stratagems to work on your case
  9. Winning over yourself and your people using Sun Tzu Straight and Odd Stratagems
  10. The Ultimate in Art of WAr: Take the entire Nation (body, mind, heart & spirit)
  1. Practical Ideas to be an effective Leader
  2. Align Entire Team to Real Results
  3. Increase Productivity & Teamwork
  4. More impetus to achieve more with less
  5. Happier and more Fulfilling Life!
For Who to Attend:
  1. All Managers, Directors and Executives who want to inspire and drive people 
  2. Executives and self-employed people that want to regain their past glory


AndyTheCoach has use Sun Tzu Art of War and 36 Stratagems to apply in inspiration and motivation. I like the part on Besiege Wei to Save Zhao and Kill with a Borrowed Knife
Andrew Tan, CFO, Visa International Pte Ltd
Very inspirational. I enjoyed the movie clips with the right messages driven. Thanks AndyTheCoach at www.asiatrainers.com
Eileen Quek, Operations Manager, Knight Frank Estate Management Pte Ltd
AndyTheCoach at www.asiatrainers.com has given us good ideas on motivation, inspiration and leadership using very practical ideas passed from 2,500 years - Sun Zi Art of War and 36 Stratagems. I enjoyed every minute of his course.
Edward Wong, Manager, The Neilsen Company (S) Pte Ltd


Business Coach and Trainer Andy Ng has 30 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 15 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog atwww.andyngtrainer.blogspot.sg and see him in action at www.youtube.com/AndyNgCoach


Ms Idah at 6225-1784 or Andy at 8201-4347 Email to hpa88@singnet.com.sg.


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I rate Andy and his team at Asia Trainers full 10 points. What I like about is his vivid examples and the clever use of videos to illustrate the points.
Tan B H, Director, HarnessPotential Associates Pte Ltd
Has been able to let me see things from my clients’ point of view. Makes me understand that sales is more than selling and that after sales service is just as important.
Radiyan Yahya, Prudential Assurance Co. S’pore Pte Ltd.
I had learnt about the techniques of approaching my customers. It has also given me self motivation to promote my products effectively and systematicaly. I like most is to always bring my sales kit along or to be prepared for presentation when meeting customers.
Lawrence Low, Sales & Marketing Manager, IV-X International Pte Ltd
I understand that times are different, in the past most people buy on price and sell on price. Hard selling was quite popular, however, after today, I realize that “probe selling” seems to be a better and easier way to sell.
Christopher Chng, Raydent Supplies (S) Pte Ltd
To reflect and also to take a step back to review on our plans and processes. I think sometimes we are all too overwhelmed to list sales numbers and might not be doing the right things. I rate this seminar 8 points out of 10
Wendy Tan, Asst Sales Manager, Citibank, North America

Turning Knowledge to Profits

About Us

Asia Coaching Training history started in 1996 when its founder Andy Ng was invited to train stockbrokers-to-be in financial analysis.  We were, from 2001 to 2007, the local franchisee for ActionCOACH, the world's no. 1 business coaching firm with offices in 23 countries.  Now we licensed our programs outside Singapore.

To-date, Asia Coaching Training has trained over 81,131 people in 14 countries including Singapore, Malaysia, China, Australia, Taiwan and Indonesia. We have over 81 training topics covering 3 main areas: Sales (include Marketing and Customer Service), Management and Employeeship Skills.

Our one-to-one and group coaching services have produced tangible results for our clients.  One client that has worked with us since May 2003 and is still going strong now. This client has seen its annual sales increased from S$2.2 million to S$7 million in 2008. 

Some of the clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia.