No More Sales Objections

When salespeople start overcoming objections, they are placing themselves in conflict with their customers when they should be establishing collaborative relationships instead. Often overcoming objections set the stage for polite disagreements and respectful differences of opinion, forcing salespeople to defend their solutions.

Read more ...

Selling the Impossible:Sands to the Arabs

Yesterday I met a Sales Director from a Fortune 500 company. He commented that many sales training in Singapore are motivational and goal setting training disguised as sales training. They often get people on the high during the course but leave them unsure of what to do after the training. Most of the sales training do not have adequate sales strategies and techniques. They often teach things that even 10-year old kids know: ask questions, overcome objections and close the sale....

Read more ...

Can I Don't Use WeChat? Of Course You Can!

I can foresee that in time to come, my children's children and their offsprings will become more and more non-Chinese in their behaviour and outlook.  In fact, this is already happening in Singapore now. Many people in Singapore like to use Facebook to expose their family's issues, some even scold their brothers and sisters in Facebook.

Read more ...

Training Related Articles

5 Steps to Becoming an Active WeChat User

If you are not an active WeChat user, you are not a real WeChat user. This is because WeChat is more than just a messening or social media tool.  WeChat is for you to build your personal brand. With branding, you will get recognition. With recognition, you will get sales. How?  

Read more ...

7 Keys to Do Well in Your Sales

To do well in sales, you need to know that you are worthy of more sales.  Your products or services may not be perfect, neither is your way of selling and your marketing. But you are really selling yourself when you do sales, so to do well in sales is to do well in yourself as a human being. The other 7 keys to do well in sales are

Read more ...

Forced Management

Forced Management: Most people are doing Forced Management knowingly or unknowingly.  For example, most managers set targets for their staff and simply pressurize them to achieve the targets. They do not get buy-in to the targets, nor do they help the staff to see how they can achieve the targets.  And they assume that the staff will hit the targets on their own, ...

Read more ...

| Print |


Start Date:
Apr 5, 2018, 09:00
Finish date:
Apr 5, 2018, 12:30
99.00 SGD



Win Over Your Competitors with 2,500 Years Wisdom
Date: 5 April 2018 Thursday 9 am to 12.30 pm 
Venue: 28 Alexandra View 40th Floor Sky Lounge, Singapore 158744 
Fee: $199 each
        $99 each for 2 persons and above
        $59 each for 5 persons
(usual Fee is $298)
Everyone knows the Art of War by Sun Tzu. Not many know that Sun Tzu's grandson, Sun Bin, was one of the creators of another military classic, called Secret Art of War, now known as The 36 Stratagems or 三十六计. 
The 36 Stratagems details the exact tactic to use in 6 different situations. This book is so secretive that until today, no one knows the author of this book.  The form that we see today was only officially published in 1941. In short, although it is an ancient book, it is also a modern book.  `
Whether you are new or experienced in business, management and sales, if you too want to make this year a year of winning, not whining, come for this course that has taken 2,500 years to make.


1. Secret power of The 36 Stratagems unknown to many
2. Three Chinese Wisdom of Ying Yang, Gradual, and Wu Wei
3. Art of Deception in The 36 Stratagems
4. The 6 Situations and their Stratagems
•  Work-through of your case with over 360 stratagems
5. Secret 'Business Multiplication' Table
6. The 5 Steps to Taking action on 36 Stratagems
7. How to Sell at Higher Price than Your Competitors using Stratagems 10 and 15
8. Dealing with Price Objections using 5 stratagems
9. The Ultimate in 36 Stratagems: Dominate the Market with Sky stratagems
Bonus 1: Sun Zi's 5 Elements 
Bonus 2:  FREE Udemy's program 'How to Win at Work with 36 Stratagems' worth US$95


  1. Powerful Ideas that even your bosses may not have taught you
  2. Fulfill your inner drive to be a Super Salesperson
  3. Get answers to all your queries about Selling
  4. Know how to CLOSE EVERY SALE
  5. Create new value for your co. through sales
  6. Realize your Goal to Earn High Income this year


  1. Sales Managers, Marketing Managers, BD Managers
  2. General Managers
  3. Sales Executives
  4. Account Managers and Executives
  5. Self-Employed and Entrepreneurs


Andy has made the classic Sun Tzu Art of War very easy to understand for westerners like us. I like the part where he elaborated on the difference between western and eastern thinking. This course on 36 Stratagems is very useful to our business
- Elena Narusheva, Sales Manager
This course on sales and marketing using 36 Stratagems or Secret Art of War is easy to understand and packed with strategies. The part on 'Taking 5 steps action on 36 stratagems' is unique and can be applied easily in my business
Edwin Seah Chee Kiong, Manager, Great Eastern Life Assurance Company Limited
Very enlighening and interesting course, not a dull moment!  Andy Ng has done a good job! 
- Chua Eui Kin, Distributor, Jenuesse Global Pte Ltd


Sales Coach Andy Ng has 30 years experience: He started doing business at the age of 5. Since 1996, Andy has trained over 81,413 people in 15 countries. His Magnetic Selling DVD and e-book SUN ZI FOR SALES have sold hundreds of copies in 5 countries. Asia Coaching Training was, from 2001-2007, the licensee for Action International in Singapore. The clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia. Visit our blog at www.andyngtrainer.blogspot.sg and see him in action at www.youtube.com/AndyNgCoach


Ms Idah at 6225-1784 or Andy at 8201-4347 Email to hpa88@singnet.com.sg.


Unit Price

Attendee Information

Company Information

* required

Course Menu


I rate Andy and his team at Asia Trainers full 10 points. What I like about is his vivid examples and the clever use of videos to illustrate the points.
Tan B H, Director, HarnessPotential Associates Pte Ltd
Has been able to let me see things from my clients’ point of view. Makes me understand that sales is more than selling and that after sales service is just as important.
Radiyan Yahya, Prudential Assurance Co. S’pore Pte Ltd.
I had learnt about the techniques of approaching my customers. It has also given me self motivation to promote my products effectively and systematicaly. I like most is to always bring my sales kit along or to be prepared for presentation when meeting customers.
Lawrence Low, Sales & Marketing Manager, IV-X International Pte Ltd
I understand that times are different, in the past most people buy on price and sell on price. Hard selling was quite popular, however, after today, I realize that “probe selling” seems to be a better and easier way to sell.
Christopher Chng, Raydent Supplies (S) Pte Ltd
To reflect and also to take a step back to review on our plans and processes. I think sometimes we are all too overwhelmed to list sales numbers and might not be doing the right things. I rate this seminar 8 points out of 10
Wendy Tan, Asst Sales Manager, Citibank, North America

Turning Knowledge to Profits

About Us

Asia Coaching Training history started in 1996 when its founder Andy Ng was invited to train stockbrokers-to-be in financial analysis.  We were, from 2001 to 2007, the local franchisee for ActionCOACH, the world's no. 1 business coaching firm with offices in 23 countries.  Now we licensed our programs outside Singapore.

To-date, Asia Coaching Training has trained over 81,131 people in 14 countries including Singapore, Malaysia, China, Australia, Taiwan and Indonesia. We have over 81 training topics covering 3 main areas: Sales (include Marketing and Customer Service), Management and Employeeship Skills.

Our one-to-one and group coaching services have produced tangible results for our clients.  One client that has worked with us since May 2003 and is still going strong now. This client has seen its annual sales increased from S$2.2 million to S$7 million in 2008. 

Some of the clients trained by Andy include SingTel, SIM, Manulife Financial, Walton International, DBS Group, M1, Yakun, BreadTalk, Hewlett Packard, IBM, Gillette, F & N Foods, Kaplan Asia and Teleperformance Asia.