Training Articles

WeChat and WeChat Marketing

Many people talk about social media marketing, which is about paid marketing via Facebook, Linked-in and WhatsApp. Today we know that Wechat Marketing is free for everyone, but not everyone is free to use it. This is because of the lack of understanding of what WeChat is

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Psychological Selling Explained

Human beings are highly complex creatures and most people don't even know themselves, let alone know what their customers think and want. Because of impermanence, un-satisfaction and focus on self, people are not only highly unpredictable but also highly eco-centric.That's why we need to know the pscyhology of people if we want to be able to sell successfully

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Secret Art of War or The 36 Stratagems 三十六计

After reading the Art of War, many people find it good but difficult to apply. Many turn to another military classic Secret Art of War or commonly known as The 36 Stratagems.  The 36 Stratagems detail the exact stratagem to use in each of the 6 situations, from winning to losing. It is said that if you know the stratagems inside-out, you will have solutions to virtually all the problems in this world...

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How Apple and Samsung Lost to 2 Unknown Brands

Together Oppo and Vivo shipped about 40 million smartphones in the third quarter of 2016, about 34 percent of devices sold in the world’s biggest market, according to IDC. In 2012, their combined share was about 2.5 percent. IPhone shipments plunged more than a third to 8.2 million during the period -- less than half of Vivo’s. Samsung, which once led the market, now settles for roughly 5 percent, according to Counterpoint.

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People Will Buy From You Because of These 6 Foundations of Trust

People don't buy from you because your product is good or your offer is attactive. People buy people, so people only buy when they trust you. Trust is built on these 6 foundations.  Chief among them is this thing called 'Eye to Eye'

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