Training Articles

Leadership Exposed: 5 Things You Thought You Knew About Leadership

Many people think that they know a lot about leadership. When you see the way they do things are inconsistent with what they say, you know that they know nuts about leadership. There are some who still think that leadership is about title, seniority and expertise. Even more funny are those who think that one can only learn about leadership when they get promoted. Today let's get wise with these 5 keys of leadership:

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The Diamond Cutter book in a Nutshell

This article is extracted from "The Diamond Cutter" book, the world's oldest printed book. It talks about the concept of nothingless, which is not nothing but something deep.  But this deepness is something that we can understand easily. But first need to understand that everything happens because of something...

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22 Immutable Laws of Marketing

THE 22 IMMUTABLE LAWS OF MARKETING’ book written by Al Ries and Jack Trout is a wonderful book. I just re-read it (after 10 years) and find that if you just use 3 ideas, your business will explode. First law: law of ladder. Second law: law of duality

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Either You Influence or Manipulate Behavior

There are only 2 ways to influence human behavior: you can manipulate it or you can inspire it. "I'll buy more from you if you give me discount" is a very common tactic used in negotiation, which often is nothing but just a manipulation. On the other hand, Martin Lurther King inspired us with his famous line "I have a dream".  This is exactly what great leaders do: they inspire people to action. 

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What this Sales Director Said Threw Me Off My Chair

Never, never send your sales team for sales training when the following 11 s

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